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Fast Facts
Location: Vineland
Industry: Food & Beverage
Country of Origin: Italy
Facility Type: Production Distribution Facility
Rovagnati, an esteemed Italian charcuterie company, has successfully entered the U.S. market with the support of Choose New Jersey. The company, based in Biassano, Italy, first connected with Choose New Jersey at the SelectUSA Investment Summit in 2017. Recognizing the potential for growth in the American market, Rovagnati sought assistance in navigating the complexities of establishing operations in the U.S. Choose New Jersey provided crucial support, including market insights, introductions to local real estate firms, and collaboration with the Vineland Department of Economic Development. This partnership led to the establishment of a 64,000-square-foot production and distribution facility in Vineland, New Jersey, which was approved in October 2019.
Since setting up its U.S. operations, Rovagnati has focused on bringing authentic Italian flavors to American consumers, producing a range of high-quality cold cuts such as mortadella, prosciutto, and various salumi. The facility in Vineland adheres to traditional Italian recipes while implementing modern production techniques to ensure quality and safety. Notably, Rovagnati distinguishes itself by avoiding synthetic preservatives, opting instead for innovative methods that enhance the natural flavor of its products. This commitment to quality and innovation positions Rovagnati not just as a competitor in the food industry but as a significant player in the growing demand for premium charcuterie in the United States. As a result, the company is well on its way to establishing a strong market presence and satisfying the evolving tastes of American consumers.