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The four-day New Jersey-Canada Economic Mission trip led by Choose New Jersey and featuring Gov. Phil Murphy is intended to help the governor pitch the state’s assets to numerous business and elected officials — particularly those connected to the TV/film, fintech and artificial intelligence sectors — to see how Canada can better play in the state.

A look at the delegation that is going on the four-day New Jersey-Canada Economic Mission trip. The trip, sponsored and arranged by Choose New Jersey, began in Toronto (on Sunday) and will end in Montreal (on Wednesday).

Gov. Phil Murphy landed in Ottawa Friday for the start of a four-day, three-city economic mission trip in Canada to focus on strengthening the state’s ties with America’s neighbor to the north.