International Expansion

The New Jersey Europe Center connects European companies, specifically in the UK and Germany, with New Jersey’s innovation-driven economy. Recognizing the shared priorities between European countries and New Jersey, particularly in fintech, biotech, medtech, food manufacturing, and clean energy, we are committed to facilitating connections that drive economic growth. New Jersey’s Global Economic Index, released by the New Jersey Economic Development Authority, identified the UK, Ireland, and Germany as three of the top five global economic partners of New Jersey.

New Jersey’s strong economic and cultural ties with India make it the perfect destination for Indian companies aiming to expand to the United States. To assist in that process, the New Jersey India Center has two locations, one in Delhi and one in Bengaluru. India ranks as New Jersey’s fourth-largest trading partner, and New Jersey is the foremost U.S. location for job creation by Indian businesses. We also have the second-largest Indian-born population. The relationship between New Jersey and India was further solidified in 2024 with the establishment of the New Jersey-India Commission.

The bond between New Jersey and Ireland is rooted in a rich shared history. Our aligned economic goals have established New Jersey as a prime destination for Irish foreign direct investment, with trade between New Jersey and Ireland reaching $2.4 billion in 2022 and Irish firms investing approximately $869 million in New Jersey since 2003. More than 15% of New Jersey’s residents (around 1.3 million people) claim Irish ancestry, making it one of the most common ancestries in the state.

Known as the “Startup Nation,” Israel has an innovation ecosystem that mirrors New Jersey’s economic growth. This shared ethos has fostered deep and lasting ties, highlighted by the $1.72 billion generated in two-way trade in goods recorded in 2022. New Jersey is also home to the fourth-largest Israel-born population in the United States. The New Jersey-Israel Commission, established in 1989, has been instrumental in promoting bilateral economic and cultural relations, spearheading initiatives that have increased collaborations in research between the two states.

The New Jersey Asia Pacific Center, Choose New Jersey’s fifth international office, was established in May 2024. Located in Taipei City, Taiwan, the Center strengthens ties with East Asian educational institutions and businesses, serving Taiwan, Japan, South Korea, and China, with representatives in each country.

New Jersey is a strategic hub for East Asian companies expanding into North America. In 2022, trade between New Jersey and these nations exceeded $37 billion, with East Asian investments totaling around $4.8 billion since 2004. With over 10% of New Jersey’s population being Asian American, the state offers a culturally rich and welcoming environment.

The Center supports East Asian businesses entering the U.S. market with tailored assistance, including market assessments, business proposals, site selection, and insights into government resources, enhancing opportunities for growth and collaboration.

The New Jersey West Coast Center, established in 2024 after Governor Murphy’s economic missions to California, is Choose New Jersey’s first domestic office outside of New Jersey.

Focusing on AI and film industries, the Center collaborates with the NJ AI Hub and Motion Picture Commission, leveraging R&D strengths and government commitments. New Jersey offers ideal growth opportunities with leading tax incentives and robust support.

The Center provides free, confidential support to West Coast companies, including market assessments, business proposals, site selection, government resource information, and introductions to public-private partnerships.