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Branding & Digital Assets

Choose New Jersey Logo Placement

The logos must be surrounded by a generous field of clear space in every layout. If the logo is positioned too close to other visuals, it may be difficult to distinguish the artwork. As shown, the clear space minimum has been established to help ensure the logo is always safely separated from competing visuals. The logos’ minimum allowable clear space is equal to the width of the “n” in the new jersey mark. This amount of space, at minimum, must surround the artwork on all four sides.

Download Our Logo for General Use

Download Our Logo in Various Other Sizes & Formats

CNJ logo space graphic
CNJ Color Logo on White Background

Background should be selected for optimal contrast.

CNJ Logo on Gray Background x

The logo can appear on a background that provides sufficient contrast.

CNJ White Logo on Black Background

The white logo should be used on dark backgrounds.

CNJ Logo on Busy Photo Background

The logo should NOT appear on photographic backgrounds.

CNJ White Logo on Gray Background 1

The white logo should NOT appear on color backgrounds that do not provide sufficient contrast.

CNJ Color Logo on Black Background

The full-color logo should never appear on dark backgrounds.

Choose New Jersey Background Color

If a background color is required, select one that provides ample visual contrast with the full-color logo whenever possible.

If the visibility of the logo is compromised by the background color or texture, the white logo is to be used.

Download Logos

Color Palette

Primary Colors

BLUE

Pantone: 307
CMYK: 100/16/0/27
RBG: 0/120/174
Hex Code: #0078AE

GREEN

Pantone: 376
CMYK: 54/1/100/0
RBG: 132/189/0
Hex Code: #84BD00

Secondary Colors

PURPLE

Pantone 2665 C
CMYK: 42/54/0/28
RGB: 107/84/184
Hex Code: #6B54B8

LIGHT GRAY

Pantone: Cool Gray 6
CMYK: 0/0/0/31
RGB: 186/188/190
Hex Code: #BABCBE

Tertiary Colors

DARK BLUE

Pantone: 308
CMYK: 100/30/0/49
RGB: 0/91/130
Hex Code: #005B82

BLACK

CMYK: 0/0/0/100
RGB: 0/0/0
Hex Code: #000000
 

TEAL

Pantone: 7466 C
CMYK: 86/4/0/27
RGB: 26/178/186
Hex Code: #1AB2BA

Download Team Portraits

CNJ Website Headshots WesMathews

Wesley Mathews

President & Chief Executive Officer

Download Headshot
Tim Crouch x web

Tim Crouch

Chief Strategy Officer
Executive Director,
New Jersey West Coast Center

 Download Headshot
CNJ Website Headshots BillNoonan

Bill Noonan

Chief Business Development Officer

 Download Headshot
Andy x web

Andy Kuhn

Director of Business Development

 Download Headshot
Rachel Cohen 600x600 web 1

Rachel Cohen

Senior Business Development Officer

 Download Headshot
Anastasia Blasi 600x600 web 1

Anastasia Blasi

Business Development Officer

 Download Headshot

Let’s Work Together

Our Choose New Jersey team is comprised of industry specialists dedicated to fostering business success across the state, offering personalized support, strategic insight, and New Jersey charm to help your business thrive.

Chris Gareffa x web

Chris Gareffa

Creative Services Specialist

Danielle Rexrode x web

Danielle Rexrode

Marketing Project Manager

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